Retail Display Design
Our dedicated and highly creative retail display design team provide the best solutions for your brand’s POP & POS requirements.
Decades of experience in creating Retail Display Design and Point of Sale and Point of Purchase units. We design eye catching and modern displays keeping in touch with effective concepts, colours and designs that really work.
Our design team consider all the factors of what makes a great display. It has to stand out against the competition, yet fit in with the store environment. It has to have a clear message of what the products benefits and differentiators are, be durable, and consideration to where the display will be placed within the retail environment.
Our design process (shown below), starts from initial contact with our clients but we can also work on designs supplied by our clients or simply take approved work and provide manufacturing and installation services.
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Understanding the Design Process
Concept: Our design team review the information gathered from the information provided to decide how to connect with the target audience, how to demonstrate the benefits of the product and if an interactive or video display would be appropriate. Our design team will create design sketches and/or rough digital images to demonstrate initial concepts to the client.
3D CAD Model: Once concepts have been reviewed, our design team produce detailed computer models to help the client get a better understanding of the display, how their products will be mounted, and an idea of what it may look like in the retail environment. During this stage, elements such as materials, size and environment will be carefully considered to make the display look as realistic as possible. The size of the display stand and environment determine what type of display it will be, such as a free standing display, a counter display, a wall mounted display etc. It may also be a specific type of display such as a clothing display, footwear or golf display for example.
Costing: Once the computer model has been approved, the price of building the prototype and production run information is passed onto the client. This may result in some changes to the display in terms of materials, size or other minor adjustments. This is reviewed and re-costed
Prototype: A design prototype is then manufactured and tested with the clients products. This is then shipped to the client for review and following final approval it moves to the full production run stage.
Production: The approved prototype is made into a full scale production run. We are also able to offer delivery and installation project management services to ensure the displays will provide maximum customer exposure with professional installation.
Understanding what products will be merchandised on the display will help in deciding what type and size display you need, and how complicated the design might be. It may be that a counter top, freestanding or slatwall display design would better emphasise your products.
By understanding the retail environment enables us consider materials. For example, the type of materials used can have an effect on the displays life span.
The quantity required for this display will be another influential factor in what we can design. Usually, the higher the quantity, the cheaper unit price, and therefore may allow us to consider different materials that would not be available at lower quantities.
The time scale provides us with options as to where the display may be manufactured. For example, if we have a long lead time, we could consider using our Chinese manufacturing facilities which may provide a cost saving. Short time scales may also restrict the number of different materials used and reduce the complexity of the design.
In some cases the client may have an idea of what materials they think their display would be made from, and this is added to the considerations when thinking of designs. In some cases, it is not possible to use certain materials, and we review these details with the client during the project. The materials used in the construction may be a combination of materials to provide durability, strength and flexibility. The most common materials used are: Plastic, Acrylic, PVC, ABS, HIPS, High Density PVC Foam, Metal, Steel, Wire, Timber, MDF, and Card.
It is often very useful if a client can provide us with images of what they are trying to achieve with their display. This can help in providing a view of sizes, materials and how their product may be applicable to a similar design.
When we have an idea of the project budget, this helps in narrowing down materials we may use to design and manufacture the display. With smaller budgets we could rule out a lot of the more expensive processes in materials and manufacturing, and this also has an influence on shapes and overall design.